I've been following a blog called "Martha and Me," a writer's paean to all things Martha Stewart. She's tried the techniques, she's tested the recipes, and she reports it all on her blog.
I like Martha Stewart well enough (although I'm SURE I was saying "it's a good thing" before she was, not to mention "yadda, yadda, yadda" before Seinfeld), but I find her stuff, well, INTIMIDATING to attempt. And I'm a crafter from way back when. That's why I love Martha and Me's post on simple handmade gift ideas a la Martha S that even, as writer Brette Sember says, "the most craft-impaired person can make."
Check it out at http://marthaandme.wordpress.com/2009/11/25/merry-martha-handmade-gift-list/.